Absolut Book: The Absolut Vodka Advertising Story by Richard W. Lewis
Absolut Book: The Absolut Vodka Advertising Story by Richard W. Lewis PDF, ePub eBook D0wnl0ad
Highlighting the award-winning marketing and advertising campaign of Absolut Vodka, this art and design book features over 250 pages of magnificent bottle art and iconic ads.The absolute vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden.
The Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brand's values, often containing little challenges to the reader to interpret just what's happening inside the ad.
Flip through the over 250 pages of magnificent bottle art featured in this beautiful graphic design book. This advertising book features 15 chapters each chronicling the long life of this world famous glass art.
In Absolute Book author, Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh.
From reader reviews:
Manuel Coury:
Do you have favorite book? In case you have, what is your favorite's book? Publication is very important thing for us to be aware of everything in the world. Each book has different aim or maybe goal; it means that publication has different type. Some people experience enjoy to spend their a chance to read a book. They may be reading whatever they acquire because their hobby is usually reading a book. What about the person who don't like looking at a book? Sometime, individual feel need book when they found difficult problem or maybe exercise. Well, probably you will need this Absolut Book: The Absolut Vodka Advertising Story.
Amelia Brown:
The actual book Absolut Book: The Absolut Vodka Advertising Story has a lot of information on it. So when you check out this book you can get a lot of benefit. The book was compiled by the very famous author. The author makes some research ahead of write this book. This particular book very easy to read you will get the point easily after reading this article book.
Robert Polk:
Your reading sixth sense will not betray you, why because this Absolut Book: The Absolut Vodka Advertising Story book written by well-known writer who knows well how to make book that can be understand by anyone who have read the book. Written inside good manner for you, still dripping wet every ideas and writing skill only for eliminate your personal hunger then you still question Absolut Book: The Absolut Vodka Advertising Story as good book not simply by the cover but also with the content. This is one guide that can break don't assess book by its deal with, so do you still needing another sixth sense to pick this particular!? Oh come on your looking at sixth sense already said so why you have to listening to an additional sixth sense.
Read Absolut Book: The Absolut Vodka Advertising Story by Richard W. Lewis for online ebook
Absolut Book: The Absolut Vodka Advertising Story by Richard W. Lewis Free PDF d0wnl0ad, audio books, books to read, good books to read, cheap books, good books, online books, books online, book reviews epub, read books online, books to read online, online library, greatbooks to read, PDF best books to read, top books to read Absolut Book: The Absolut Vodka Advertising Story by Richard W. Lewis books to read online.
Tidak ada komentar:
Posting Komentar